I did quite some research on several online curtain stores. To portray their curtains, most of them use large living rooms, with polished interiors and other props such as sofas, tables, flower vases etc. Ruth wanted something different than the usual.
She wanted a bit of grungy and (sort of) antique looking environment to portray the curtains. She wanted us to shoot in an abandoned factory which had those grungy walls and really XXXXXXL sized windows! I found the idea to be extremely interesting and an intriguing one. In such an environment the curtains would stand out well and pop out at the viewer. Besides, it was indeed a different concept.
So on a sunny Saturday morning, we landed up at the factory. I surveyed the surroundings and we decided to choose one of the large windows as a backdrop.
One of Ruth’s concerns was that the curtains should show-off its translucence – the ‘see-through’ aspect of the curtains. By partially placing the curtains against the window light, we could achieve this.
The shoot went on for about 5 hours and we shot some 40 odd curtains with different colour combinations. It was a busy small area with curtains being ironed on the side before we hung them up. Although a tad hectic, it was a total fun time.
Once the shoot was done, our hungry stomachs searched for restaurants nearby. Ruth knew the town like the back of her hand and we went to an Italian restaurant nearby for some warm food.
Check out J-Glory website guys ( http://www.j-glory.ch/ ) – they practice fair trade and get their unique beautiful collection made in Cambodia. This also offers employment opportunities to their partners in Combodia which was one of Ruth’s primary motivations to establish J-Glory.
Finally I welcome you to leave your thoughts/comments/questions in the comments section below.